Marketing has changed significantly since it has taken birth as a value based activity in business firms. Therefore, it is now important to identify some of the major factors triggering the experiential change in marketing practices. The general marketing perspectives cover various distinct types of marketing practices. The conference deals with the informative discussions including an inspection of how it is possible for business schools to teach the subject of marketing from contemporary marketing perspective in such a way that the relevance and quality of teaching and research in marketing practices become useful to business community, faculty, and the students.
Considering the contemporary practices, as an answer marketing 3.0 emerges to several questions, such as: use of technologies, globalization and people’s interest in expressing their creativity, values and spirituality. That is why Companies that demonstrate social contribution through their activities in favor of the society position themselves as companies whose brands will have the respect and focuses on the users. Marketing practices now a days are passing through mind & heart and touching the soul of customers.
Business experts are expected to participate and contribute knowledge for both the partners Industry/academia. This is the sole responsibility of Business Schools to keep the faculty and students updated with ongoing practices. The program is planned to discuss the contemporary management practices in context of creating and discussing the roadmap for future.
Conference will provide a platform to industry professionals, academic experts and research scholars for sharing their knowledge, experiences, innovations and inventions in a way to construct roadmap for 2020 in context of modern marketing.